A guide to designing custom business cards                              

It is without doubt that the world is going paperless. However, we cannot deny the fact that the business card is still one of the mainstay of many businesses. When you have a business card that you can hand out to your prospective clients, you will be in a better position to promote your products.

However, it is worth noting that not all business cards are created equal .In an era where any small business is able to create their own custom business cards or order them from an online printer for a very low fee, business owners have a plethora of options when it comes to creating a business card. But the fact of the matter is that you will get what you pay for. The custom step and repeat cards that are designed online tend to be of an inferior quality and will use a twee clipart that will relate them with the work.

This means that you will come across a lot of business cards that are poorly done out there. This is both an opportunity and a challenge. This is because you will get an opportunity to make your business stand out with a sleek designed business card. The moment you make your business card feel pleasant in the hand, you will be on your way to promoting your business. This way, you will be in a better position to ensure that your business remains ahead of the competition. While bearing that in mind, here are 10 tips that will help you create an innovative and effective business card.

Basic principles

A common mistake that business owners make is to assume that a business card is just but another piece of paper. However, this is not the case and there are some basic principles that you need to follow when designing a business card. These include:

  • Ensure that the key copies range from 5 mm from trim edges
  • Ensure that you work with at least 300 dpi. This is the best size for the reproduction of images
  • Have a minimum size for the typography to ensure legibility

Many designers out there will also lay their cards using a grid as this can go a long way in achieving information hierarchy and also ensure that there is sound alignment.

Be creative with constraints

There are different sizes of business cards that can be considered to be the standard sizes depending on which part of the world you come from. This is probably due to the fact that the size of wallets will differ from one country to the other. The most typical size of a business card is usually 55 by 85 mm even though you will still come across other sizes being quoted online.

While you may only be having a tiny canvas, it is still possible to get creative with your space. You can do that by considering the most important information that you want to include in the business card such as the name, phone number and the email address. You should then work your design in a manner that will enable you to present this information in a more creative way.

Avoid some common pitfalls

When it comes to designing a business card, there are common pitfalls that you need to understand. First, you will need to ensure that you print design as per your printer’s specifications. In most cases, this should be 3mm but you can also go with 5 mm.

Use some special finishes

You can add impact to the business card by using a special kind of finish. Some of the special finishes that you can use include spot-UV, foil blocking and metallic link. However, these can also add to the cost of printing the business card. But at the end of the day, you will have a card that is more tactile, more visually impressive and more memorable.

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