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How to Advertise a Pressure Washing Business

The marketing aspect of the pressure washing company or any company for that matter ought to be the most important part of your company. You can have the most expensive equipment and know exactly how to perform the job, but without any customers, your company will fail. The marketing aspect of several small businesses is often put last on the priority listing. At the beginning stages of the pressure washing company just as much time and effort needs to be put into advertising as doing the tasks. Later, as you build a client base less emphasis can be put on advertising, but the first year in business is where advertising your company is crucial. Listed below are the top ways you can use to advertise your pressure washing business.

Know your customers and make them regular customers

It is easier to make the sale at the next time around because you have built trust and credibility into your clients mind. If you do quality work, they’ll probably need your services again in the not too distant future. Record the customer’s name onto a spreadsheet and create follow-ups calls every month or two. Even if they don’t need the work right then, many times you may land a job since they’ll recommend your company to their next door neighbor or another person they know. Just by calling, you are establishing a connection, and people are going to keep you in mind if someone they know needs work done. Also be certain that you leave them your business card another way they’ll remember your company information.
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Advertise online
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The internet is quickly replacing the phone book as a medium to advertise in. Be sure that you receive your site or company data in online directories. It is important to have a site for your business to give you an edge when marketing online, and it’s a credibility factor for your potential clients.

Make use of flyers in strategically placed areas

Rather than scattering your flyers around the parking lot, consider placing them in the waiting rooms or in small business waiting rooms. Post them on church bulletins so many distinct people are going to realize your flyer rather than one individual. Additionally, it is a great idea to visit your neighborhood real estate offices and hand the agents your flyers.

Ensure you call and fax

Call a listing of apartment complexes in your town and fax the property supervisors your company info. Usually if they desire bidding for pressure washing they’ll tell you or call you in the future.

Network with contractors and property managers

Spend some time getting to know property managers and contractors locally. There is solid possibility of repeat business if you Find the proper people to use.

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